Jabon: Magic Soaps of Mexico

A dual-language book that captures 20 ritualistic soaps found in the hidden witchcraft market of Sonora, Mexico.
It’s an immersive sensory journey of design, decay, belief, and narrative with hyper-saturated, slightly unsettling photography by Maisie Cousins. 
Co-designed and art-directed with Stephanie McArdle.





The book launch invitation was designed as a soap box, and accompanied by a tote bag.